David Levy, Head of Content at CompareForexBrokers
Melbourne, Australia
MEL / AUS
EST. 2018
On the record

David Levy

Head of Content, CompareForexBrokers

David Levy is Head of Content at CompareForexBrokers, where he has checked broker data since 2018. He manages a team of up to five forex writers, plans and briefs what the site publishes, and gives every broker review its final editorial sign-off before it goes live. He verifies spreads, fees, account types and platform features against each broker's own website and trading platform, and holds a Bachelor of Business Systems from Monash University.

8 years checking broker data. 100+ data points per broker review checked under his sign-off, with spreads reverified monthly.

What can be checked

Credentials and press

CompareForexBrokers methodology

Carries the fact-checking byline in his name, and states that all reviews are checked and overseen by David as the final content reviewer, who has been reviewing forex brokers since 2018.

On record
CompareForexBrokers trust page

States that all content is reviewed and approved by David as Head of Content, that he is the final editorial gatekeeper before any review or update is published, and that no review goes live without passing that sign-off.

On record
CompareForexBrokers staff biography

His employer's own profile page, which dates his start to 2018 and describes the verification and content planning the role covers.

On record
Monash University

Bachelor of Business Systems, studied 1995 to 1998. The university publishes no per-graduate page, so the institution and the years are stated in words rather than linked.

Self-stated
Swinburne University of Technology

Graduate Diploma of Arts in Media and Communications, and a Graduate Certificate of Commerce in Human Resource Management. His employer page describes this pair differently, and docs/CONFLICTS.md records why his own record is the one used.

Self-stated
Salesforce

Certified Administrator and Certified Platform App Builder, both self-listed. Neither has a public verification page under his name, so neither is linked.

Self-stated

What the role covers

Responsibilities

Editorial Review

Final sign-off before publication

Every broker review and every update passes through him before it goes live. S3 states the gate in the employer's own words, and states that nothing publishes without clearing it.

Data Verification

Checking broker claims against the broker

Spreads, fees, account types and platform features are checked against the broker's own website and trading platform rather than against a third-party summary. If a figure does not match the source, it does not publish.

Content Strategy

Planning and briefing what gets published

He plans the content roadmap and the keyword strategy behind it, briefs writers on what to cover and how to approach it, then reviews the drafts that come back.

Team Management

Running the writing team

A team of up to five forex writers, plus coordination with the VA and designers who put the finished work on the site.

How the checking works

5 steps

  1. Planning

    Decide what gets covered, and brief it

    The content roadmap and the keyword strategy behind it are planned first, then writers are briefed on what to cover and how to approach it. Nothing is commissioned without a brief.

    A brief per piece, and a writer who knows which claims will be checked.

  2. Source Verification

    Check the claim against the broker, not against a summary

    Spreads, fees, account types and platform features are checked against the broker's own website and its trading platform. A third-party summary is not treated as a source, and a claim is not taken on trust because a writer made it.

    Each checked figure is either confirmed against the primary source or sent back. If it does not match, it does not publish.

  3. Cross-Checking

    Cross-check against the recorded data set

    Broker information is recorded centrally before a review is written or updated, and writers confirm those details independently as they work. The two records are then reconciled against each other before anything is published.

    One reconciled data set per broker, covering the 100+ data points collected for each review.

The remaining 2 cover final sign-off and ongoing maintenance. Read the full procedure

Career and education

Background

Career

  • April 2019 to present

    Head of Content

    CompareForexBrokers

    Leads content and owns editorial quality end to end. Plans the roadmap and keyword strategy, briefs and reviews a team of up to five forex writers, and performs the final check on broker data before publication. Maintains that accuracy over time as brokers change their pricing and their offerings.

  • November 2018 to April 2019

    Content Product Manager and Content Writer

    CompareForexBrokers

    Joined as a forex writer and content product manager when the site had fallen behind its competitors and built up a backlog. Took the site from a domestic to an international focus, project-managed the content pipeline and trained the writing team. Wrote broker comparison pages that reached the top of Google and doubled traffic across the pages targeted.

  • March 2015 to October 2018

    Senior Test Analyst

    2cloudnine

    A Salesforce consulting business handling back office functions such as timesheets, invoicing and payroll. Led the plans, procedures and reporting for custom app upgrades and releases, acted as product expert to consulting teams, and trained overseas staff in the company's products and processes. This is where the verification habit comes from, and he says so himself: check the claim against the source, do not take it on trust.

  • March 2013 to March 2015

    Salesforce Product Coordinator

    2cloudnine

    Designed and implemented agile workflow processes taking new features and defects from concept to release, planned resource pipelines, and wrote the user guidelines and release notes.

  • March 2012 to March 2013

    SEO Strategist

    Innovate Online

    Plans and strategies to grow clients' web presence and online sales. The agency was founded by Justin Grossbard, who went on to co-found CompareForexBrokers, which is where the two later worked together.

  • August 2010 to April 2012

    Production and Business Improvement Analyst

    ANZ Bank

    In the Production Management and Engagement team, improving quality and productivity by reducing costs, improving operational resilience and analysing departments to recommend improvements.

  • May 2010 to August 2010

    Procurement Support Officer

    Department of Transport

    Contract management and supplier management systems, focused on the consistency of the supplier pre-qualification process and the integrity of its data reporting.

  • October 2009 to May 2010

    Assisting Project Coordinator

    Reyvel Land Development

    Project planning for a housing development in Abbotsford.

  • July 2004 to August 2007

    Infrastructure Delivery Designer

    IBM

    Established and documented infrastructure delivery processes and designed implementable solutions, working with internal teams and external vendors in a deadline driven client services environment.

  • January 2001 to July 2004

    Midrange Capacity Planner and Analyst

    IBM

    Resolved capacity performance issues by applying data analysis and consulting with clients to find the root cause, then allocating the system and network resources to clear it.

Education

  • 2010 to 2012

    Graduate Diploma of Arts, Media and Communications

    Swinburne University of Technology

  • 2010

    Graduate Certificate of Commerce, Human Resource Management

    Swinburne University of Technology

  • 1995 to 1998

    Bachelor of Business Systems

    Monash University

    Majoring in management.

Outside the day job

Away from work

Away from his desk David is usually at a Pilates class, cooking something new, or settled in for a test cricket match.

Given a break from work he will generally book a flight somewhere. He is a keen backpacker and travels to spend time in cultures other than his own.

Contact

Getting in touch

Corrections take priority. Include the address of the page and the source that contradicts it.

Contact David